NDM: Institutional bias - fading influence?
1) What does the article suggest was the main media influence on the 2015 general election?
It suggests that Britain's daily newspapers, such as ''The Sun'' and ''The Guardian'' affected the election. ''The Sun'' which is seen as a predominantly right- wing, also seems to ''back'' the winning party which also them to have an increasing influence on society.
2) What examples are provided of how social media was used during the 2015 election campaign?
On Twitter, the hashtag ''#JeSuisEd ''encouraged people to share embarrassing photos of them doing the same thing'' to argue that anyone could look bad in a similar context. Furthermore, fan-clubs were created for the Labour leader, Ed Miliband, called #Milifandom, however these posts were apparently overruled by Tory-press coverage.
3) Does analysis of the 2015 election suggest that new and digital media has challenged the power of traditional institutions?
On a social media platform like Twitter, it may be difficult to judge whether or not users were influenced by the content that the public post online, as each user has followed people that has similar views to them. This ''echo chamber'' therefore reflects their own views back at them and instead reinforces their opinions and views on different issues/debates.
However it could be argued that some content posted online could have an impact on the voting public. For example the article mentions that Russell Brand's interview with Ed Milliband received ''1.75 million views'' on the day of the election. This links to the two step flow model- with Russell Brand being the ''opinion leader'', who has an impact on the public opinion.
Now read this Guardian article on social media influence in the recent 2017 UK general election.
4) Why does it suggest Labour "won the social media election" in 2017?
The article suggests that Labour won the ''digital election'' as the used social media sites such as Facebook and Twitter to build and motivate its voter base. The Labour Party also spend a considerable amount of money promoting its hashtag on Twitter #forthemany, which benefited them greatly , as it allowed Twitter (one of the most influential/significant social media sites) to become their ''online stronghold.5) What examples are provided of how the parties used social media during the 2017 election campaign?
Momentum (a British left wing political organisation) were publishing ''slick attack ads'' which was important in attracting those who were not engaging with the election/parties. Whereas the Tories failed to keep up with social media campaigning and caused delays in the production and publication of their adverts- with some taking as long as ''four days'' to publish.
6) Does analysis of the 2017 election suggest that new and digital media has challenged the power of traditional institutions?
It suggests that Britain's daily newspapers, such as ''The Sun'' and ''The Guardian'' affected the election. ''The Sun'' which is seen as a predominantly right- wing, also seems to ''back'' the winning party which also them to have an increasing influence on society.
2) What examples are provided of how social media was used during the 2015 election campaign?
On Twitter, the hashtag ''#JeSuisEd ''encouraged people to share embarrassing photos of them doing the same thing'' to argue that anyone could look bad in a similar context. Furthermore, fan-clubs were created for the Labour leader, Ed Miliband, called #Milifandom, however these posts were apparently overruled by Tory-press coverage.
3) Does analysis of the 2015 election suggest that new and digital media has challenged the power of traditional institutions?
On a social media platform like Twitter, it may be difficult to judge whether or not users were influenced by the content that the public post online, as each user has followed people that has similar views to them. This ''echo chamber'' therefore reflects their own views back at them and instead reinforces their opinions and views on different issues/debates.
However it could be argued that some content posted online could have an impact on the voting public. For example the article mentions that Russell Brand's interview with Ed Milliband received ''1.75 million views'' on the day of the election. This links to the two step flow model- with Russell Brand being the ''opinion leader'', who has an impact on the public opinion.
Now read this Guardian article on social media influence in the recent 2017 UK general election.
4) Why does it suggest Labour "won the social media election" in 2017?
The article suggests that Labour won the ''digital election'' as the used social media sites such as Facebook and Twitter to build and motivate its voter base. The Labour Party also spend a considerable amount of money promoting its hashtag on Twitter #forthemany, which benefited them greatly , as it allowed Twitter (one of the most influential/significant social media sites) to become their ''online stronghold.5) What examples are provided of how the parties used social media during the 2017 election campaign?
Momentum (a British left wing political organisation) were publishing ''slick attack ads'' which was important in attracting those who were not engaging with the election/parties. Whereas the Tories failed to keep up with social media campaigning and caused delays in the production and publication of their adverts- with some taking as long as ''four days'' to publish.
6) Does analysis of the 2017 election suggest that new and digital media has challenged the power of traditional institutions?
Yes as we now use online newspapers to catch up with the latest political news. This method however is mostly used by digital natives- which consists of a particularly young demographic. Whereas traditional media products such as newspapers ( The Sun, Metro) are usually consumed by the average upper/middle class white male- who would most likely favour the views of a typically right-wing party. By comparing the size of these two demographics and their consumption of new and traditional media, it is quite clear that the younger demographic is more likely to impact the vote. The 2017 general election proves this as it shows us how the Labour party specifically target a media platform (Twitter) to spread their ''positive, hopeful '' messages and increase their vote.
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