Weekly News 12



BBC Radio 1 breakfast show slumps to its smallest audience on record

 https://www.theguardian.com/media/2017/oct/26/radio-1-breakfast-show-slumps-smallest-audience-record
Image result for bbc radio 1

Key Data/ Statistical Info
  • The audience for BBC Radio 1’s breakfast show – one of the corporation’s flagship radio programmes – has slumped to the lowest level on record.
  • The show, which has been presented by Nick Grimshaw for the last five years, attracted 5.3 million listeners per week over the age of 10 in the three months to the end of September.
  • The BBC said that Radio 1’s YouTube and Vevo channels now receive an average of 1.6m views a day while its iPlayer channel receives 1.1m views a month.
  • Radio 1’s overall audience has dipped too. It attracted 10.5 million listeners a week during the three months to the end of September, down from 10.9 million last year, with its share of the audience falling from 6% to 5.9%
This links to NDM as less young people are listening to the radio, with the presence of other media platforms and apps such as Spotify and Youtube. I think that people dont listen to the radio now as it doesn't suit the way in which young people would like to listen to the radio. First of all the adverts and commentary on the show, may lose listeners as they prefer just listening to the music. However in terms of music, the show only plays the most popular singles in the UK, most of which belong in the pop/dance genre. The show only targets a working-middle class, mainstream audience. 

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